Patient Acquisition Ads
Patients are searching today.
Be there before your competitor is.
SEO is the long game. Paid ads are the now game. When a patient types “functional medicine doctor near me” at 11 PM on a Tuesday, your practice should be the first thing they see — with an offer they can act on immediately.
Google Ads. Meta Ads. Built and tracked by an engineer who measures everything down to the booked consult.
How it runs
A four-phase paid acquisition system, engineered end-to-end.
Intent mapping
Identify the exact searches your ideal patients are typing today — mold toxicity, hormone imbalance, gut healing, long COVID. We build campaigns around their real questions, not generic categories.
Funnel that captures
Landing pages, lead magnets, quizzes, and call booking flows engineered for conversion. Every dollar of ad spend lands somewhere designed to close.
Day-one launch
Unlike SEO which builds for months, paid ads bring qualified patients on day one. The right click, on the right page, with the right offer.
Cost-per-patient tracking
Every campaign instrumented down to the booked consult. We don’t chase clicks. We track patients.
Why functional medicine is different
Generic ad agencies burn budget. Specialists move it.
Three types of patient, one budget
Most agencies optimize for the patient ready to book. The other two — the researcher and the explorer — are where competitors leak budget. We capture all three with the right message at the right stage.
Symptom-language targeting
Patients don’t search for ‘naturopathic doctor’ first. They search ‘why am I always tired’ or ‘brain fog after eating gluten.’ We meet them in symptom-language and bridge them to your specialty.
Block the wasted spend
Negative keyword sculpting, geo-fencing, dayparting, and audience exclusions — the boring engineering work that prevents your dollars from going to people who will never become patients.
Proof
“I opened my practice last October and wanted to get up and running really quickly. I definitely saw my new patient inquiries go up. There’s a lot more consistency now — there used to be ups and downs. Mike really understands it.”
Dr. Alison Egeland, ND
Lafayette, Colorado
The promise
10 new patients in 90 days,
or your money back.
Book a free practice scan and I’ll show you exactly where paid acquisition fits into your growth plan.
Get my free scan →