Question 1

Who is Mike Kohl?

Accepted Answer

Mike Kohl is a software engineer and functional medicine patient who builds patient acquisition systems for functional medicine, naturopathic, and integrative health practices. He founded Health Biz Scale and created The SMART Practice System — a proprietary five-phase framework (SETUP, SCALE, FLOW, CLOSE, GROW) that takes a practice from founding offer to lifetime patient loyalty. His clients include Dr. Diane Mueller, Dr. Piper Gibson, and Dr. Alison Egeland. Health Biz Scale guarantees +10 new patients per month or clients don't pay.

Question 2

What is The SMART Practice System?

Accepted Answer

The SMART Practice System is Mike Kohl's proprietary patient acquisition framework for functional medicine, naturopathic, and integrative health practices. It has five modular sub-frameworks: SETUP (perfect the health offer), SCALE (build authority with content and SEO), FLOW (automate appointments), CLOSE (pre-sell every prospect), and GROW (retain patients and compound lifetime value). Practices can buy the system in tiers — Essential, Growth, or Complete — rather than paying for hourly services. The system carries a guarantee of 10 new patients per month or clients don't pay.

Question 3

What is Authority Hacking SEO?

Accepted Answer

Authority Hacking SEO is Mike Kohl's proprietary tactical playbook for the Authority Links pillar within the SCALE sub-framework of The SMART Practice System. It is a specific sequence for building authority links for functional medicine practices at scale — entity stacking, expired domain redirects, tiered link building, and IndexNow velocity pushes. It is a tactic inside a pillar, not the top-level methodology. The top-level methodology is The SMART Practice System.

Question 4

What does Health Biz Scale do?

Accepted Answer

Health Biz Scale is Mike Kohl's agency delivering The SMART Practice System — a five-phase patient acquisition framework built exclusively for functional medicine, naturopathic, and integrative health practices. The system is executed through three service capabilities: AI SEO (the SCALE sub-framework, powered by Authority Hacking SEO), Patient Acquisition Ads (Google and Meta), and AI Automation. Every engagement carries a guarantee of 10+ new patients per month or clients don't pay.

Question 5

How can I contact Mike Kohl?

Accepted Answer

You can connect with Mike Kohl on LinkedIn at linkedin.com/in/mike-kohl, on X at x.com/mikekohl, or get a free practice growth analysis at healthbizplaybook.com.

Engineer first.
Marketer second.
Patient always.

From enterprise software to functional medicine marketing.

First line of production code

$0 → $500M in four years

Functional medicine became personal

Built the first patient acquisition system

Founded Health Biz Scale

Four principles I won’t bend on.

Outcomes, not deliverables

Built for healthcare, not retrofitted

Engineering rigor, not marketing fluff

Skin in the game

The SMART Practice System

10 new patients in 90 days,
or your money back.

Engineer first.Marketer second.Patient always.