About
Engineer first.
Marketer second.
Patient always.
I’m Mike Kohl. I build patient acquisition systems for functional medicine practices — the same kind of practices that gave me and my family our health back.
Based in Denver, CO. Founder of Health Biz Scale. Creator of Authority Hacking SEO. Father of three.
The arc
From enterprise software to functional medicine marketing.
2003
First line of production code
Started as a software engineer in enterprise consulting. The kind of work where one wrong query drops a production database for the rest of the day.
2015
$0 → $500M in four years
Solo developer on the architecture, then hired and led the team around it. The platform crossed half a billion in revenue inside four years.
2018
Functional medicine became personal
After years of conventional doctors shrugging at my own health issues — and watching my kids respond to root-cause care — functional medicine stopped being theoretical. It became the only thing I trusted.
2022
Built the first patient acquisition system
Built a custom SEO + funnel stack for one functional medicine practice. New patient calls went up 10x in a few months. That was the proof.
2024
Founded Health Biz Scale
Productized the system into the SCALE SEO framework, the SMART Practice System, and an AI Automation layer. Built exclusively for functional, naturopathic, and integrative health practices.
What I believe
Four principles I won’t bend on.
PRINCIPLE 01
Outcomes, not deliverables
I don’t sell blog posts or backlinks. I sell new patient calls. If the metric doesn’t move, the work doesn’t matter.
PRINCIPLE 02
Built for healthcare, not retrofitted
Generic agencies pivot when an industry gets hot. Health Biz Scale was built for functional medicine from day one. DUTCH panels, GI-MAP, and the patient journey are the design constraints — not edge cases.
PRINCIPLE 03
Engineering rigor, not marketing fluff
Twenty years of enterprise software taught me that systems beat tactics. Every campaign is instrumented. Every funnel has fail-safes. Nothing runs on hope.
PRINCIPLE 04
Skin in the game
I guarantee outcomes because I’ve seen what these practitioners actually do for people. The bar for me has to be the same bar they hold for their patients.
How I work
The stack behind every practice I grow.
Engineering tools, not marketing tools. Each layer is instrumented, monitored, and built for healthcare from the start.
SEARCH
- ·SCALE SEO framework
- ·LocalRank (7-phase local)
- ·AI search visibility
ACQUISITION
- ·Google Ads
- ·Meta Ads
- ·Conversion-focused funnels
AUTOMATION
- ·AI voice receptionist
- ·AI lead qualifier
- ·Review management
ENGINEERING
- ·Custom integrations
- ·HIPAA-aware infrastructure
- ·Specialty lab interpretation
The promise
10 new patients in 90 days,
or your money back.
That’s the standard. If your practice doesn’t see at least 10 new attributable patients within the first 90 days, you get a refund. Simple as that.