Blog
How I think about
growing practices.
Frameworks, opinions, and lessons from building patient acquisition systems for functional medicine. The personal brand version — for deep tactical content, check out healthbiz.io.
SETUP: Perfect the Health Offer Before Spending a Dollar on Traffic
The first phase of The SMART Practice System is SETUP — getting the offer right before any marketing budget moves. Here's how I think about ICP, entry points, target outcomes, unique mechanism, and positioning for functional medicine practices.
FLOW: Appointments on Autopilot for Functional Medicine Practices
FLOW is Phase 3 of The SMART Practice System — the automation layer that captures every inbound lead, nurtures them, and books qualified consults without manual lift. Here's how I build it for functional medicine practices.
CLOSE: Pre-Sell Every Prospect So Consults Close Themselves
CLOSE is Phase 4 of The SMART Practice System — the warm-up phase that ensures every prospect arrives at the consult already convinced. Content assets, leveraged proof, objection handling, sales nurture, education sequences.
GROW: Deliver Results and Build Patient Loyalty That Compounds
GROW is Phase 5 of The SMART Practice System — the post-acquisition phase most agencies ignore. Retention sequences, ongoing care, win-back systems, and the compound growth that comes from patients who stay and refer.
What Is Authority Hacking SEO? The Framework I Built for Functional Medicine
Authority Hacking SEO is a proprietary patient acquisition methodology built for functional medicine. Here's how it works, why generic SEO fails healthcare, and the results it delivers.
SCALE: The SEO Sub-Framework of The SMART Practice System
SCALE is Phase 2 of The SMART Practice System — the SEO sub-framework built for functional medicine. Site Infrastructure, Content Engine, Authority Links, Lift Rankings, Evaluate Results.
10 Patients in 90 Days: How the Guarantee Actually Works
Mike Kohl guarantees 10 new patients in 90 days or your money back. Here's how the system works, what counts as a patient, and why offering this guarantee is the only honest way to sell marketing.
Why I Only Work With Functional Medicine Practices
Mike Kohl explains why Health Biz Scale works exclusively with functional medicine, naturopathic, and integrative health practices — and why niche focus produces better results than generalist agencies.
How I Went From $0 to $500M as a Software Engineer (and Why I Left)
Mike Kohl's origin story: 20 years of enterprise software, a $500M application, a broken promotion, and the pivot into functional medicine marketing.
What AI Search Visibility Means for Your Functional Medicine Practice
Patients are asking ChatGPT, Perplexity, and Google AI who to see. If your practice isn't structured for AI retrieval, you're invisible in the fastest-growing search channel.
The 3 Patients Searching for You Right Now (and Why You're Only Capturing 1)
Three types of patients are searching for functional medicine right now: the ready buyer, the researcher, and the explorer. Most practices only capture the first. Here's how to get all three.
Why Generic SEO Agencies Fail Functional Medicine Practices
Most functional medicine practitioners have been burned by an SEO agency. Here are the 5 specific reasons generic agencies fail healthcare — and what actually works.
What Your Missed Calls Are Actually Costing You ($96K+ Per Year)
27% of calls to functional medicine practices go to voicemail. At $3,200 average patient LTV, that's $96K+ in lost revenue annually. Here's the math and the fix.
The Stack I Use to Grow Every Practice I Work With
The actual tools, frameworks, and technologies Mike Kohl uses to build patient acquisition systems for functional medicine practices. Full transparency on the stack.
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