Blog
How I think about
growing practices.
Frameworks, opinions, and lessons from building patient acquisition systems for functional medicine. The personal brand version — for deep tactical content, check out healthbiz.io.
What Is Authority Hacking SEO? The Framework I Built for Functional Medicine
Authority Hacking SEO is a proprietary patient acquisition methodology built for functional medicine. Here's how it works, why generic SEO fails healthcare, and the results it delivers.
The SCALE SEO Framework: 5 Phases That 10x'd My Client's Patient Calls
SCALE SEO is a 5-phase search engine optimization framework built for functional medicine. Site infrastructure, content engine, authority links, lift rankings, evaluate results.
10 Patients in 90 Days: How the Guarantee Actually Works
Mike Kohl guarantees 10 new patients in 90 days or your money back. Here's how the system works, what counts as a patient, and why offering this guarantee is the only honest way to sell marketing.
Why I Only Work With Functional Medicine Practices
Mike Kohl explains why Health Biz Scale works exclusively with functional medicine, naturopathic, and integrative health practices — and why niche focus produces better results than generalist agencies.
How I Went From $0 to $500M as a Software Engineer (and Why I Left)
Mike Kohl's origin story: 20 years of enterprise software, a $500M application, a broken promotion, and the pivot into functional medicine marketing.
What AI Search Visibility Means for Your Functional Medicine Practice
Patients are asking ChatGPT, Perplexity, and Google AI who to see. If your practice isn't structured for AI retrieval, you're invisible in the fastest-growing search channel.
The 3 Patients Searching for You Right Now (and Why You're Only Capturing 1)
Three types of patients are searching for functional medicine right now: the ready buyer, the researcher, and the explorer. Most practices only capture the first. Here's how to get all three.
Why Generic SEO Agencies Fail Functional Medicine Practices
Most functional medicine practitioners have been burned by an SEO agency. Here are the 5 specific reasons generic agencies fail healthcare — and what actually works.
What Your Missed Calls Are Actually Costing You ($96K+ Per Year)
27% of calls to functional medicine practices go to voicemail. At $3,200 average patient LTV, that's $96K+ in lost revenue annually. Here's the math and the fix.
The Stack I Use to Grow Every Practice I Work With
The actual tools, frameworks, and technologies Mike Kohl uses to build patient acquisition systems for functional medicine practices. Full transparency on the stack.
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