The AI-leverage strategist for technical and business thinking
Stop working harder on your marketing. Find the lever.
I'm Mike Kohl. I spent 20 years building software, the last application from $0 to $500 million. Now I find the points in a business where a small amount of the right technology produces a geometric result. Functional medicine is where I've gone deepest. It's not the whole story.
Or start with the doctrine.
The best practice in town is usually the best-kept secret.
Excellent medicine, invisible online. The doctor grinding on tasks a system should carry. Two hours of notes a day. Dormant patients no one calls. A schedule chained to the owner's own two hands.
None of that is a marketing problem. It is a leverage problem. The whole industry sells effort: more content, more ads, more posting. Effort is arithmetic. Systems are geometric. A tool built once ranks for years. An automation runs forever. The job is not to work harder on the practice. It is to find the lever.
I didn't learn that from a marketing book. I learned it the way I'd learn it with any broken system: take it apart, find what's actually bottlenecked, fix that first.
The doctrine
Every practice is losing leverage in seven places.
Each one is a felt pain, and a place where technology is the lever. This is the map I hold every practice to.
Are you found?
Lever: AEO + custom ranking tools
Drowning in admin?
Lever: AI documentation + lab prep
Do patients arrive sold?
Lever: AI pre-education at scale
Is revenue sitting idle?
Lever: Reactivation + productized tools
Is your expertise an asset?
Lever: AI-assisted thought leadership
Do you run on numbers?
Lever: Dashboards + LTV intelligence
Are you the bottleneck?
Lever: AI-run operations
Read the full doctrine
$0 → $500M
Last app built · 4 years
Why me
I built enterprise software for 20 years. The last application I architected went from zero to half a billion dollars in revenue in four years.
I also spent 15 years as a functional medicine patient, and watched all three of my kids get their health back from practitioners conventional medicine had given up on. The best medicine I had ever seen was being practiced by people almost no one could find.
That gap, between great care and the patients who need it, is the thing I now close with technology.
The full storyWriting
Recent essays
opinion
AI Will Not Save Your Practice
An AI vendor's warning: most practices automate their busywork and call it transformation. The real work is choosing the right leverage point first.
6 min
opinion
The Auction You Don't Know You're In
Every patient in your city gets sold to whoever can bid the most to reach them. AI just raised your competitor's max bid. Here's how to compute yours.
6 min
opinion
Your Practice Is Worth Nothing
Ask any broker: a clinic that cannot run without its owner sells for almost nothing. Here is the audit and build order to fix that before you exit.
7 min
Results
The lever, applied.
Dr. Diane Mueller · ND, DAOM
From restarting under a new brand to a 10x increase in new patient calls, and a waiting list.
10x
increase in patient calls
Waiting list
for new patients
New docs
hired to meet demand
Dr. Piper Gibson · ND
From being told 'we can't find you' to ranking on Google for the queries that matter most to her patients.
Top of Google
for target queries
New platform
rebuilt for users
Genetics program
launched and supported
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The leverage doctrine for functional medicine, one essay at a time. No pitches. Unsubscribe anytime.
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