Revenue Engine · For the CEO, CRO and sales leaders
The fastest revenue is already in your customer base.
A business grows in only three ways: more customers, larger transactions or more frequent transactions. Most companies spend on the first, which is usually the most expensive. The other two are already paid for. They sit in contracts that renew at old prices, customers who bought one product and were never offered the second, and accounts nobody has called in a year.
The Leverage Diagnostic takes about 6 minutes. No call required.
Why it matters
New deals, renewals, upsells, pricing.
The enterprise sales platform Mike Kohl architected at Level 3 Communications and Lumen Technologies went from $0 to $500 million in four years on exactly that revenue: renewals, rerates and upsells, routed to the right person at the right moment.
We find the point where a small change moves the number, build the system, and measure what it moves.
Where it hides
Four places revenue engine leverage leaks.
01
Renewals on autopilot
Contracts renew at last year's price because nobody is prompted to review them before the date.
02
Expansion nobody owns
Upsell and price-increase opportunities depend on which salesperson happens to notice them.
03
Dormant accounts
Past customers who would buy again, unreached because they never show up in anyone's pipeline.
04
Sales time lost to admin
Call notes, CRM updates, follow-ups and proposal drafts take hours a week from people who should be selling.
What the Diagnostic asks
Three questions that score your Revenue Engine.
Answer them with the rest of the Leverage Diagnostic and you get a score, a priced gap with the math shown, and the moves that pay back first.
Score your Revenue Engine- 01What happens when a customer's contract or renewal date approaches?
- 02How does your company find upsell and price-increase opportunities?
- 03What share of sales admin (call notes, CRM updates, follow-ups, proposal drafts) is already done by software instead of a person?
What we build
Renewal and expansion engine
Every account scored, every renewal and upsell routed to the right person with context and a recommended offer.
- Renewal and expansion signals that surface every opportunity before the date, with the account history attached
- Routing that puts each opportunity in front of the right owner with a recommended next step
- Sales admin handled by AI that knows your products, pricing and customers, reviewed by people
Built inside your accounts and security rules, tested on known answers, and live with people reviewing every output on day one. See the company brain it runs on.
Proof and method
$0 to $500M
in four years: the enterprise sales platform architected at Level 3 and Lumen, built on renewals, rerates and upsells.
1,000+
product lines covered by one renewal pattern, with each line's rules held in data instead of code.
Read the thinking
There Are Only Three Ways to Grow. The Most Expensive One Is the One Everyone Pulls.
More customers, bigger transactions, more frequency. Most companies pull only the first, which is the one that costs the most. Here is how the three multiply, and how to find your constraint.
The Revenue Sitting in Your Dormant Accounts
Your inactive customer list is the cheapest growth asset you own. Here is the worksheet, the outreach note, and the system that runs it without a person remembering to.
The AI Leverage Blueprint
The six moves from AI activity to results your CFO can audit.
Questions
Do we need a new CRM?
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No. The engine works with the CRM and billing systems you already run. It reads from them, routes the work, and writes the results back.
Where does the revenue estimate in the Diagnostic come from?
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From your revenue band, how your revenue arrives and the share that comes from existing customers, with every assumption shown. The 30-Day Pilot replaces the estimate with your real numbers.
What does success look like?
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A number agreed with your finance team before anything is built, such as renewal rate, revenue per account or expansion revenue, measured against a baseline.
The other five places leverage hides
Score your Revenue Engine in six minutes.
A Leverage Score, a priced gap with the math shown, and the three moves that pay back first.
Start with Revenue Engine