Insights
How leverage gets found, then built.
Essays from Mike Kohl on the revenue and capacity already inside a company, and the AI systems that capture them.
Start here · 7 min read
There Are Only Three Ways to Grow. The Most Expensive One Is the One Everyone Pulls.
More customers, bigger transactions, more frequency. Most companies pull only the first, which is the one that costs the most. Here is how the three multiply, and how to find your constraint.
Operations · 7 min read
What a $500M Platform Architect Sees in Your Operating Model
Single points of failure, dark data, unversioned expertise, expensive talent on cheap work. An architect's audit of a mid-market company, in the order the findings would appear in the report.
Revenue · 6 min read
The Revenue Sitting in Your Dormant Accounts
Your inactive customer list is the cheapest growth asset you own. Here is the worksheet, the outreach note, and the system that runs it without a person remembering to.
Strategy · 7 min read
AI Won't Save Your Company. Choosing the Lever Will.
Most companies automate their busywork and call it transformation. A five-question test to run before any AI purchase, and what the right leverage point looks like.
AI visibility · 7 min read
Search Is Moving From Clicks to Answers. Your Strategy Needs a Second Half.
AI answers are cutting the clicks that SEO was built to win. What the data shows, what loses value, what compounds, and where to move budget before 2027.
AI visibility · 7 min read
AI Now Shapes Your Vendor Shortlist. Check What It Says.
The winning vendor is usually on the shortlist before sales hears about the deal, and AI is becoming one of the places that shortlist gets built and checked. How to audit what it says about you.
Systems · 7 min read
Your Playbook Is Software Waiting to Be Compiled
The way your best people decide is a program that only runs on one machine each. How to inventory it, encode it, and ship the first version in weeks.
Strategy · 7 min read
When Intelligence Is Free, What Are You Charging For?
AI made competent analysis nearly free. For firms that sell expertise, the premium moves to judgment, accountability and outcomes. The five-step repricing method.