Demand and AI Visibility · For the CMO and marketing leaders
Your buyers ask AI first. Find out what it tells them.
The winning vendor is usually on the shortlist before sales hears about the deal. More and more of that shortlist starts with a question to ChatGPT, Gemini or Google's AI. Whatever the model says about your company, accurate or not, shapes who gets the first call.
The Leverage Diagnostic takes about 6 minutes. No call required.
Why it matters
How buyers find you, including what AI tells them.
Most companies have never checked. And the answer often changes depending on who is asking: the CFO, the CTO and the operations lead can each hear a different story about the same category.
We find the point where a small change moves the number, build the system, and measure what it moves.
Where it hides
Four places demand and ai visibility leverage leaks.
01
Absent from the answer
Competitors are named when buyers ask for recommendations, and you are not.
02
Described inaccurately
Old pricing, retired products or a vague positioning repeated to every buyer who asks.
03
Different answers by role
What AI tells a CFO about your category can differ from what it tells an operations leader. Few teams test it.
04
Marketing that AI cannot read
Content produced without your brand and customer information, so it never becomes the evidence models quote.
What the Diagnostic asks
Three questions that score your Demand and AI Visibility.
Answer them with the rest of the Leverage Diagnostic and you get a score, a priced gap with the math shown, and the moves that pay back first.
Score your Demand and AI Visibility- 01When a buyer asks ChatGPT, Gemini or Google's AI to recommend companies like yours, does your company get named?
- 02Have you tested whether those AI answers change depending on who is asking, such as a CFO versus an operations leader?
- 03What share of your marketing output (content, email, ads, SEO) is produced with AI that has been given your brand and customer information?
What we build
Buyer-persona AI visibility program
Measure what AI tells each type of buyer about your category, then build the content and entity signals that make you the answer.
- A buyer-by-buyer audit of what AI assistants say about your category, repeated monthly
- Clear, specific, verifiable evidence published where models read it, with consistent facts across your site and profiles
- Marketing production with AI that knows your brand, customers and proof, measured by qualified pipeline
Built inside your accounts and security rules, tested on known answers, and live with people reviewing every output on day one. See the company brain it runs on.
Proof and method
Every buyer
tested separately: the same questions asked as a CFO, a CTO and an operations leader, so gaps show up by role.
Monthly
measurement of what AI says about your category, treated like a funnel step that can be fixed.
Read the thinking
AI Now Shapes Your Vendor Shortlist. Check What It Says.
The winning vendor is usually on the shortlist before sales hears about the deal, and AI is becoming one of the places that shortlist gets built and checked. How to audit what it says about you.
Search Is Moving From Clicks to Answers. Your Strategy Needs a Second Half.
AI answers are cutting the clicks that SEO was built to win. What the data shows, what loses value, what compounds, and where to move budget before 2027.
The AI Leverage Blueprint
The six moves from AI activity to results your CFO can audit.
Questions
Is this the same as SEO?
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It overlaps. Search rankings still matter, but AI assistants answer the question directly. The work is making sure the evidence about you is clear, consistent and in the places models read, then measuring the answers.
Can you guarantee we will be recommended?
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No one can control what a model says. We measure it, fix the evidence behind it, and report the change by buyer type every month.
How is it measured?
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By how often and how accurately you are named for the questions each buyer type asks, and by the qualified pipeline that follows.
Score your Demand and AI Visibility in six minutes.
A Leverage Score, a priced gap with the math shown, and the three moves that pay back first.
Start with Demand and AI Visibility