Functional Medicine Marketing Agency
Built exclusively for
functional medicine.
Most marketing agencies sell you the same SEO, ads, and automation they sell a plumber or a dentist. Nothing about those tactics is built for the trust requirements, patient journey, or competitive landscape of functional medicine.
I built the SMART Practice System to fix that — a proprietary five-phase framework engineered specifically for functional, naturopathic, and integrative health practices. +10 new patients per month or you don’t pay.
Common questions
What makes a real functional medicine agency.
What is a functional medicine marketing agency?
A functional medicine marketing agency is a specialist agency that builds patient acquisition systems for functional medicine, naturopathic, and integrative health practices. Unlike generic healthcare marketing agencies, a true functional medicine agency understands the specific trust requirements, patient journey, and search behavior of this niche — labs like DUTCH and GI-MAP, symptom-driven search queries, E-E-A-T signals that matter for healthcare content, and the 4–12 week evaluation cycle functional medicine patients typically go through before booking.
How is this different from a general healthcare marketing agency?
General healthcare agencies treat functional medicine as one vertical among many. They apply dentist-style SEO playbooks to functional medicine and wonder why it doesn't work. A functional medicine marketing agency is built around the specific patient journey of this niche — content written in symptom language, schema optimized for AI answer engines, local SEO tuned to the long research cycle, and automation that handles the 3–6 week nurture period functional medicine prospects typically need.
What does Mike Kohl's agency do differently?
Three things. First, I only work with functional medicine, naturopathic, and integrative health practices — no dentists, no general medical practices. Second, I deliver my proprietary SMART Practice System — a five-phase framework (SETUP, SCALE, FLOW, CLOSE, GROW) sold as packages rather than hourly services. Third, I come from 20 years of software engineering and 15 years as a functional medicine patient, so the systems are engineered, not retrofitted from generic marketing.
What's the guarantee?
Every engagement carries the same promise: +10 new attributable patients per month within 90 days, or clients don't pay. The guarantee applies to all three package tiers — Essential, Growth, and Complete.
Who is a good fit for this agency?
Licensed functional medicine, naturopathic, integrative, or regenerative health practitioners in the US who see patients either in-person or via telehealth and want to build a predictable pipeline of new patient calls. Solo practitioners, group practices, and multi-doctor clinics all fit. Practices must be willing to implement the SMART Practice System end-to-end — not just buy SEO and expect leads to magically convert.
What's the next step?
Two entry points. For a 60-second AI-powered practice growth analysis that identifies revenue leaks immediately, go to healthbizplaybook.com. To book a strategy call with Mike directly and map the SMART Practice System to a specific practice, visit healthbizscale.com/access-now.
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